We create products to rediscover the beauty of living lightheartedly.

OUR STORY

MEWE was born as a makeup brand in 2019 by the will of a female team driven by the deep belief that the value of each individual lies in their uniqueness and that this uniqueness must also be freely expressed through beauty.

MEWE stands for lightness and self-confidence.

Practical, fast, immediate effect, modular and multifunctional products but at the same time essential, emotional and unexpected... almost magical. Real accessories that you can no longer do without: beautiful to look at, to touch and to discover. Real "basics", but with a story to tell, a reliable certainty to which you can add the spark of individual creativity.

"With the motto ' A Cuor Leggero ', we want to inspire inner confidence and celebrate the beauty of worry-free makeup."

MEWE FOUNDERS

Beauty should be a light expression of the heart.

The brand offers a diverse range of products that allow everyone to express their uniqueness with extreme ease and effortlessness. Revealing the authentic beauty of each individual with the MEWE make-up line is a pleasant surprise.

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